Musiqtone.com is an online music news & media outlet that was founded on September 22, 2002 at Indiana's Purdue University by alum Alan Ho and former student Peter Burke. The outlet, originally named MusicMania was borne out of an accidental English 101 project in which the professor had forgotten his lesson planner and proceeded to teach his students, of which Alan and Peter were in how to build a website on the school's provided network space for every student. The site aimed at bringing a balanced focus into the music world, adding indie coverage in 2003, launching what is The Critics Corner shortly after and launching what is today The Hot Seat in 2005. MusicMania became Musiqtone.com on February 8, 2005.
Today Musiqtone.com
still strives for that "balanced focus" and remains one of the few outlets combining coverage into the indie and underground alongside it's still-growing major and mid-major label coverage. The outlet provides a slew of in-depth interviews with the hottest bands and acts as well as showcasing indie and underground acts, album and concert reviews and showcases a vast array of music videos, music specials, album release parties which gives today's diversified music fan a one-stop drive through the world of music.
While Musiqtone is primarily delivered over the internet, both desktop and now on all smartphones and select feature phones (2.8 in and above screen), the outlet's main base is considered to be the Chicago northwest suburb of Hoffman Estates, Illinois, the home of the Sears Centre and former The Academy Is frontman William Beckett. Regional bases are in downtown Chicago on the campus of Columbia College and in Charlotte, North Carolina.
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-The site came online on September 22, 2002 as MusicMania with just one page, done on FrontPage and resided on the Purdue University web server. The site started out with just four people.
-Indie coverage was added in 2003, reviews (now The Critics Corner) shortly thereafter. The first official review was "Absolution" by Muse.
-MusicMania's first indie act was Atlanta native Pete Schmidt. MusicMania's first and only official You Gotta Know was with Michael Celedon. The site became Musiqtone 2 months later on Feb. 8, 2005.
-Musiqtone's first official interview is with Dallas native Michael Celedon. First official YGK'er is Purdue student Amanda Shelly.
-Musiqtone.com's first major label act covered was Teddy Geiger in early 2006 but the outlet did not begin their path towards extensive coverage and features on major label acts until mid-2007, beginning with Universal Motown and Universal Republic in conjunction with PR firms Total Assault and IE Marketing. |
Traffic:
Average no. of hits per month (for 2010): 7,452,781
Average no. of unique visitors per mo. (for 2010): 159,124
Average no. of unique page views per mo. (for 2010): 817,224
Demographics:
Typical Musiqtone.com user/reader: We have three types that have clearly emerged:
1. Female, between the ages of 13 and 19.
2. Male or Female, between the ages of 21 and 34.
3. Female, between the ages of 45 and 64.
Top 5 USA DMA exposures:
1. New York/New Jersey/Metro Area
2. Los Angeles/Metro
3. Chicago/Metro
4. San Fran/SJ/Oakland/Metro
5. Philadelphia/Metro
Top 5 Countries:
1. The United States of America
2. Canada
3. The United Kingdom
4. Poland
5. Germany |
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Interested in joining the Musiqtone.com team? Think you can interview music acts, both big & small, show off your critiquing skills and be a big influence on music fans looking to buy the next great album or just download a few or attend a concert/tour? ENJOY music????!
Then Musiqtone.com is THE place to do it all. Unlike most internships in the industry that turn you into a coffee-filling, pen pushing, mail handling intern who might see the light of day maybe once or twice, Musiqtone.com is a media outlet that will give you REAL experience in covering the industry. On top of that, you gain valuable journalism experience as we drop deadlines, set you up with some very important people that could become valuable in the future and expose you to the editing and publishing processes!
So why not apply and see if you have what it takes to make it? Go to the newly created Jobs area and apply in your pertinent region if there are openings and maybe just maybe you can see if you got what it takes to work for a music news & media outlet! |
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Alan Ho- Chief Head, Chief Editor/Publisher |
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Amy Walker- Staff Writer, Midwest |
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Stacie Sullivan- Staff writer, East |
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Alexandra Boisvert- Staff Writer, South/Southeast |
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