Musiqtone is an online music news & media website founded by two former students at Indiana's Purdue University in 2002. Originally called MusicMania, and changed to Musiqtone in 2005, its original aim was to cover the mainstream music world in a "fair and balanced manner". In 2003, the site changed its focus to covering both the mainstream, indie, and the underground, giving credence to the "balanced focus
moniker, still use in practice today but not overtly worded out on the website anymore. The triple focus gives today's music fan an all-access pass into the music world, even learning about acts that deserve just as much attention as their major-label counterparts that they hope to be part of.
In addition, Musiqtone has links to various music sites, online music magazines, and other resources as well as offering advice and the know-how for indie and underground acts to make their mark in their craft.
Musiqtone's indie and underground coverage is paced by it's flagship feature, You Gotta Know. YGK showcases two new and/or emerging acts in the indie and underground, giving them a big step up towards their ultimate goal, a record deal or exposure into the mainstream. YGK alums include Sarah VonderHaar, The Academy Is, Lydia Gray, Amanda Shelly, Powerspace, Curtis Peoples, Nathan Morris, Veronica Ballestrini, and Ashley Gearing.
Musiqtone's mainstream coverage has resulted in a higher profile for the music news & media website and the spotlight has shined on stars such as Jonas Brothers, Powerspace, All Time Low, JoJo, Mozella, Tyler Hilton, Jon McLaughlin, Jada, Hanson, Ashley Tisdale, Daughtry, Lady Antebellum, and Plain White T's.
Musiqtone has staff scattered all over the Lower 48 US and in Canada and are organized into 4 distinct regions: East, Midwest, South/Southeast and West/Southwest. Musiqtone's central location is in Hoffman Estates, Illinois, a Chicago northwest suburb that is the home of Sears Holding Corporation, The Sears Centre, and has spawned the band The Academy Is. |
-The site came online on September 22, 2002 as MusicMania with just one page, done on FrontPage and resided on the Purdue University web server. The site started out with just four people.
-MusicMania's first indie act was Atlanta native Pete Schmidt. MusicMania's first and only official You Gotta Know was with Michael Celedon. The site became Musiqtone 2 months later on Feb. 5, 2005.
-Musiqtone's first official interview is with Dallas native Michael Celedon. First official YGK'er is Purdue student Amanda Shelly.
-Musiqtone's full complement currently is at over 30.
-The site's first major-label act covered is Teddy Geiger.
-Musiqtone's presence online extends to Facebook and Myspace
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Musiqtone.com's numbers in 2007:
Total hits (minus hits on non-human elements, including images and robots)- 9,656,396
Total unique page views and visitors: 1,780.072 (UPV)& 760,846 (UV)
Top Age Demos: Under 13 (18.5%), 13-19 (39.8%), and 20-25 (24%)
US traffic: 64.8%
Male: 41%
Female: 59%
Top US Markets (Top 5)- Los Angeles, New York, Dallas-Ft. Worth, Boston, Chicago
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