By Hayley Holmes
Who: Example (Elliot John Gleave)
Where: Fulham, England, United Kingdom
For fans of: Calvin Harris, Professor Green, Wretch 32
Elliot John Gleave, or more commonly known as Example due to his initials being E.G., which is an abbreviation of the Latin phrase exempli gratia, isn’t a newbie to the music business. While this English rapper/singer-songwriter he hasn’t broken into America quite yet, he is no stranger to the UK charts. Example got his first start with music back in 1994, when he was 12 years old at a house party. He was in a rap battle where he won.
In 2000 he attended Royal Holloway, University of London to study filmmaking. While in university, he started garage MCing in order to make some money. It was there that he met Joseph Gardner, or Rusher, the producer whom he would go on to work with releasing tracks independently through his All The Chats imprint, and later on Mike Skinner’s label The Beats. Gleave and Gardner made a concept album in the audio booth of the University film department; this concept album contained the track, which would go on to be Example’s first vinyl release, "A Pointless Song".
When Gleave graduated in 2003, he moved to Australia to work in the props department. He returned to the UK shortly after and became a voiceover artist for Comedy Central and also worked as an editor for MTV Networks.
After releasing three singles through his own label, Example received attention from Zane Lowe and others at Radio 1. He signed on to Mike Skinner’s The Beats label and released “What We Made” in 2006. He made his first chart appearance in 2009 with his release of “Watch the Sun Come Up” as the lead single from his second album Won’t Go Quietly via Data Records.
In 2011 he released his first single, “Changed the Way You Kissed Me”, from his third album. The single debuted at number one in the UK and was nominated for a BRIT award in 2012. In September of 2011 his third album Playing in the Shadows debuted in the UK at number one. In January 2012, Example signed a U.S record deal with Mercury. His fourth album, Evolution of a Man reached number 13 on the UK charts in November.
February 2013 Example went on a 13-date tour starting in Bournemouth and finishing in Manchester Arena on March 1st. In April he stated via Facebook that he was in Los Angeles working on his fifth album, which is set to release in early 2014. Example revealed that the new album will feature no rapping, and he won’t appear on any collaborations until the end of the album project. Example cites The Prodigy, Faithless, Underworld and The Chemical Brothers as influences for the new album, which will include elements of acid house, hard style, big beat and 90s rave.