The Premiere Box


By Alan Ho

Who: Rye Rye
Video:  Boom Boom

Combining high-energy hip-hop with electronica influence, newcomer Rye Rye is certainly among 2012’s new acts to watch.  Signed to M.I.A.’s N.E.E.T. Recordings, a label imprint for Interscope, her debut album Go! Pop! Bang! is due out May 15.  Check out the energetic Rye Rye and her new music video “Boom Boom”, her first single from the upcoming debut!

Music video:

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