The Premiere Box | Kim Petras

The Premiere Box | Kim Petras

The German pop princess marks her first major label music video titled “Future Starts Now,” featuring her and other partygoers living it up while a literal apocalypse is happening outside!  You have to see this video to believe it, which also shows a rain of biblical proportions flooding the streets of Paris, specifically around the Eiffel Tower.  To get the idea of where she was going with the imagery via a statement:

“The ‘Future Starts Now’ video is inspired by going into the unknown, having the world change and break under you, and celebrating that change and the future after what feels like the end of the world,” says Kim“I was very into this amazing anime called Japan Sinks and, since I was so inspired by Europe when making my new music, I thought ‘There’s no better way to do this music video than to have the Eiffel Tower sink.’ When I think of Europe, the first thing I think about is the Eiffel Tower. It’s a metaphor for life: things are going to change whether you want them to or not and you can either roll with it and make the best out of it or let it drown you. The pandemic changed the world in bad ways but good ways too. It’s about not letting life sink you and to have fun and celebrate the world – whatever it becomes.|

“Future Starts Now” is the opening salvo from her upcoming major label debut with Republic Records, no date announced.





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