Video Games, Tech and Music

Video Games, Tech and Music

How video game tech has taken music-making to the next level

According to the EA global music executive and president, Steve Schnur, video games have had a significant impact on the music scene. Since the 90s, when games became an essential part of games, Series like the Grand Theft Auto, Wipeout, and Tony Hawk’s Pro Skater have become as popular for their soundtracks as they’re known for their gameplay.

For millions of people today, video games are a way to dive into new musical genres and discover new favorite bands. Additionally, people can develop a strong emotional connection to the music since they discover it while playing the games they love. Moreover, different video game tech that you’d expect to see in PA online poker is taking the music industry to the next level.










How Video Game Technology Is Transforming The Music Industry

How Video Game Technology Is Transforming The Music Industry

Earlier this year, Marshmello‘s Fortnite concert made headlines in the music industry as a groundbreaking precedent of how gaming and music will merge in artist’s careers. The concert recorded over 10.7 million attendees in real-time, making the farthest-reaching virtual music concert to date. However, besides the Fortnite game and its accompanying scale, very little about the concert was new.

Virtual concerts were first introduced to the world over 15 years ago, popularized by the Second Life. The Second Life was a world-building platform leveraged by many music labels and artists in the early 2000s to create concert venues, allowing fans to connect in avatar form. Virtual reality companies were also among the first to stage virtual shows, with TheWaveVR hosting immersive album and concert experiences for artists such as Jean-Michel Jarre and Imogen Heap.

In-Game Festivals

Beyond virtual reality, Minecraft has hosted in-game festivals in the months preceding Marshmello’s show on Fortnite, with artists like Hudson Mohawke and Anamanaguchi headlining. The two festivals (Fire and Coalchella Festivals) crowdsourced the festival grounds and stages designs from scratch, highlighting the open-ended sandbox nature of Minecraft. 

While gamers and musicians have been collaborating commercially and culturally for decades, the newfound appetite for virtual entertainment in the younger generations is poised to catapult music to new heights. Music labels need the shift more than ever as they’ve been struggling to sustain concert experiences with their money, facing obstacles like the narrow reach of virtual reality. Fortunately, the digital gaming industry’s tech and expertise in user engagement that games like Fortnite have shown could finally rewrite the narrative. 


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